Wool
Wool naturally regulates temperature – it keeps you warm when it's cold and wicks away moisture before it becomes a problem.
A fiber that worked long before functional clothing was a category.
Form that lasts
Acrylic looks like wool but behaves completely differently: It stores heat without regulating it and becomes shiny and flat after a few washes.
Genuine wool retains its structure because each individual fiber bends under stress instead of breaking. That's why a wool knit drapes the same way after years as it did on day one.
Fine chunky knit, clear stitch patterns, a drape that holds its shape without appearing stiff. Wool is the material that most looks like it was made with care—because it actually demands it.
Technical Detail
Pure wool is naturally wrinkle-resistant and odor-neutralizing – it needs to be washed less often than other materials without losing its freshness.
